Our Work

Facebook Services

Academy Bus

Academy Bus is a major provider of commuter transportation in New Jersey and a major charter service provider in the mid-Atlantic and New England. However, its website was out-of-date and did not reflect its reach. WSITS redesigned and restructured the site to give it a modern look and provide easy access to purchasing commuter tickets, casino tickets and charter quotes. We also set up and manage a pay-per-click ad campaign focused on commuter services. The campaign presents customized ads to searchers within a 10-mile radius of each town along Academy’s commuter routes. Videos were produced for the site and repurposed as cable television buys. Read More

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Bay Area Network

WSITS built a customized social network for alumni of Stevens Institute of Technology. The site allows registrants to establish profiles, communicate with one another, and keep abreast of technology developments and events relevant to their industry. Connectors to Facebook and LinkedIn allow users to create and access their BAN profile without inputting new credentials or information Read More

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Campaign for Disability Employment

The U.S. Department of Labor’s Campaign for Disability Employment wanted to expand its reach and engagement on social media. WSITS created an editorial calendar that highlighted dates important to the disability community - such as the anniversary of the ADA – and tracked relevant current events, then crafted content aimed at attracting fans and followers and getting them to participate in the conversation. WSITS also recommended organizations and individuals to connect with on the various social platforms. Short advertising flights on Facebook targeted toward users with an interest in disabilities -- indicated either by their self-identified interests or other pages they liked – also helped raise awareness of the campaign. After 10 months, the number of Likes on Facebook had increased 251 percent; the number of followers on Twitter had increased 927 percent and the members of the LinkedIn group had increased 55 percent. Most posts on Facebook are seen by 25 percent to 50 percent of the more than 16,000 users who have liked the page. Read More

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Cookies for Kids Cancer Facebook App

The Cookies for Kids’ Cancer campaign was a "share" application that gave users the ability to send a cookie to their friends. Cookies were "virtual donations" - philosophy donated $1 to cookies for kids’ cancer for every virtual cookie sent on Saturdays in the month. Read More

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Cristina Carlino Facebook Profile

WSITS was brought on by Cristina Carlino, founder and former CEO of philosophy, to implement custom designs into her public Facebook profile. The pages were created in photoshop by her designer and WSITS built them into the Facebook platform using FBML, Facebook Markup Language. The designs were brought from a static image and reimagined within Facebook’s technology. Read More

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Eternal Grace Sampling App

QVC promoted eternal grace, a fragrance for women made by philosophy, through a sampling application. Read More

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Eye Hope Facebook Application

The eye hope application was a "free sample" registrant drive for the product with the same name and a share application experience. After users signed up for their free sample, they were urged to send messages of "hope" – pre-populated sayings playing off of the product’s marketing language – to their friends. Read More

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Good Skins Labs Facebook App

The Good Skins application was a "free sample" registrant drive and a share application experience. After users signed up for their free sample, they were urged to send GoodNotes to their friends. The "GoodNotes" included photos and cheerful notes, such as a group of women laughing with the message: You make laugh lines worth it. Read More

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Imaginary Friend Donation Application

Highlighting viral video commercials created by Horizon’s staff, the Facebook application gives the platform for users to share the videos with their friends. How is this incentivized? Every time a user shares the "imaginary friend" video with a real friend, 25 cents is donated by Horizon to a local branch of the Susan G. Komen Foundation. Read More

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Mancave

WSITS modified the Taylor Swift karaoke contest platform for use in a Pittsburgh-focused Win a Man Cave contest. Contestants could upload a photo or video showing why they deserved to win a man cave makeover. Visitors could vote on each entry and forward the entries they liked best to friends. WSITS also filmed a video with Pittsburgh Steeler Ryan Clark and his family to introduce the contest. Read More

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NJ REBEL

NJ Rebel features everything from video tour guides; a custom game that plugs into Facebook, allowing players to share scores, invite friends and unlock weapons; student-produced blogs; and rankings for smoking facts. WSITS scripted, filmed and integrated the “tour guide” pieces; designed and developed the Swindler game; managed, edited and posted the students’ blog entries; and integrated the technology for all functionality. Read More

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No Performance Tax

The National Association of Broadcasters wanted to rally its members and the public to help defeat a proposed performance tax that would hurt local radio stations and limit access to free radio. WSITS built a public microsite that explained the issue, engaged visitors and directed them to take action. Videos, text and news articles are used to explain the proposed tax and the threat to radio in simple terms, and regular blog entries keep users informed about the latest news. Visitors are asked to share why they love radio and are connected to the effort on other platforms, including Twitter, Facebook and YouTube. And an online letter-writing campaign allows visitors to directly contact their Senators and Congressman and urge them to oppose the pending legislation. Read More

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philosophy gives love

WSITS developed a microsite and Facebook mini-application around the concept of giving love. Using the inspirational qualities of the parent brand, we approached the target audience emotionally and implemented technology solutions for users to make heartfelt connections with each other, including a blog, an Imeem music player and bazaarvoice “stories.” In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist. Read More

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philosophy Sampling Apps

philosophy promoted miracle worker, a skincare cream, and its 2009 holiday collection through Facebook sampling applications. Read More

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Project Miracle/Art of Grace

Project Miracle is a social entrepreneurial business model designed to produce marketing platforms and goods for consumer brands that donate 100 percent of their net proceeds to the non-profits they serve. WSITS provides the technical expertise and consulting on all web work related to Project Miracle (projectmiracle.com) and its precursor, Art of Grace (artofgrace.com), including the development of Facebook applications and custom Facebook profile pages. To date, two “Project Miracles” have been launched from the platform: the “changing room” book and iPad application (net profits go to the Joyful Heart Foundation); and She Colors My Day (net proceeds go to Susan G. Komen for the Cure and Entertainment Industry Foundation Womens’ Cancer Research Fund). For She Colors My Day, WSITS launched a Facebook application that urged users to share a pink crayon, which brings messages about Women’s cancer to the masses. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

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She Colors My Day Facebook App

Facebook users were urged to share the “pink crayon,” which signifies the She Colors My Day campaign and its effort to find a biomarker that would reveal early detection for breast cancer. The campaign’s motto is to “create for the cure” and this application was one way to do this. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

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Stevens' Office of Development

A university’s alumni are a crucial part of its fundraising efforts. Stevens’ Institute of Technology was eager to add more alumni to its database and begin communicating with them more regularly. That process began with a new website. Designed to showcase the successes of Stevens, the site focuses on the people who have made the school what it is today. Read More

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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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